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Client Confusion: The Architect’s Dilemma with Stakeholder Engagement

Most professional service trades have clear client relationships. A barber cuts a person’s hair or a financial advisor invests a client’s money. Architecture, however, offers a less relatable clarity of mission. Though Architects have standard “clients,” they also typically have professional obligations that are broader in scope. Besides clients, they service various stakeholders as part of a professional mission which combines public expectation and social good. This dual mission doesn’t necessarily have to elicit conflict; clients hire Architects precisely because they are able to consider the expectations of multiple stakeholders for the long term value of their projects.Read More